The business was looking for expert marketing management to promote their Facebook page and website to increase leads and walk-in customers.

• Increase community reach and engagement
• Capture new leads through online contact forms
• Brand awareness

Focused on community-building by:

• Launching an engagement, traffic, and likes campaign to drive traffic and boost “Book Now” conversions.
• Setup of event tracking in Business Manager to register “Book Now” conversions.
• Implemented a leads campaign and performed A/B Ad format testing: carousel, single image, and videos.
• Created audience lists based on interests and demographics.

• 1,286 landing page views through 46k reach
• Increased engagement, traffic, reach and likes.
• Forty-eight new leads using the “Book now” button.

• 1.02 conversion rate (leads) resulted by 2 Ad sets
• 11.4% of overall traffic converted
• Reach from total Ad impressions was 71.01%
• 2.8% Landing Page views from total reach